Digital branding refers to the constant process of configuring your brand. It means how you tell the world about your brand and how your brand represent itself to the customer. It includes your mission, your credibility, values and what sets you apart from the competitors. It includes your key features like logo, your webpage, aesthetics etc. These features help attract customers to your brand page and retain them as your loyal customer for a long run. Building a strong brand identity is crucial for the success of your brand.
